What competitor AI share analysis shows
| Metric | What it shows |
|---|---|
| Share of AI answers | How often you are named, against each competitor |
| Recommendation share | How often each brand is recommended, not just listed |
| First-mention rate | How often each brand is named first |
| Share by engine | Where you are strong or weak: ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews |
| Share by question theme | Which topics each competitor owns, such as no-exam policies, seniors or health conditions |
| Source gap | Websites the AI cites for competitors but not for you |
| Description comparison | How AI describes each brand's strengths and weaknesses |
Example of a competitor AI share report
Illustrative example data only
| Brand | Share of AI answers | Recommended | Named first |
|---|---|---|---|
| Competitor A | 64% | 41% | 33% |
| Competitor B | 48% | 30% | 21% |
| Your brand | 22% | 9% | 4% |
| Competitor C | 19% | 11% | 6% |
In this example, the gap to Competitor A is largest on questions about no-exam policies, and three of the five most-cited sources for that theme never mention your brand. That tells you where to act first.
How we calculate share of AI answers
Share of AI answers = answers that name your brand ÷ all answers collected for the same questions.
We build a question set grouped by theme (term life, whole life, no-exam, seniors, health conditions and, for agencies, local questions), run it across every major engine from your market, repeat each run three times because AI answers vary, and score every answer the same way each month.
You choose the competitors; we suggest any that appear often but are missing from your list.
How to use the results
- Pick the themes to win. Focus on question themes where a competitor dominates and your products are a strong fit.
- Close the source gap. Get your brand onto the sites the AI cites for those themes, through corrections, PR and partnerships.
- Improve the pages AI reads. Make your product pages for those themes easy to quote. See AI search optimization for insurers.
- Make the budget case. A clear gap to a named competitor is the most persuasive slide in a budget request.
- Track monthly. Share of AI answers is tracked as part of AI visibility monitoring.