Simon Aubry
Co-founder, AI search and client strategy
Your first call and your monthly check-in. Turns every AI visibility report into a short list of fixes your compliance team can approve.
AI search optimization for insurers
See how often ChatGPT recommends your life insurance products.
Buyers now ask ChatGPT, Gemini, Perplexity and Google AI Overviews which life insurer to choose. We check whether you show up, whether the answers about you are right, and we fix what isn't. That is AI search optimization for insurers, done with proof.
Built for marketing teams at digital-first life insurers and independent life insurance agencies.
Get your free AI visibility check
Three fields. No sales call needed.
The problem
Your buyers are asking AI. Is it naming you?
51%
of consumers plan to use generative AI tools to research and compare life insurance.
Source: Capgemini and LIMRA, 2026
58%
fewer clicks go to the top-ranking page when Google shows an AI Overview above it.
Source: Ahrefs, 2026
1%
of visits end with a click on a link inside Google's AI summary. The answer is the shortlist.
Source: Pew Research Center, 2025
How it works
Three steps, measured the whole way.
1
Check
We ask the major AI engines the questions your buyers ask and record how often, and how accurately, you appear.
2
Fix
Our AI answer correction services fix the public content and sources AI relies on, so it describes your products the way they really are.
3
Track
Ongoing AI visibility monitoring gives you a monthly report that ties AI mentions to visits and leads, so you can show marketing's part in each sale.
Proof
Results we measure, not promises we make.
"ChatGPT was still quoting our 2023 term rates and saying our no-exam policy stopped at age 50. It goes to 60. Six weeks after the corrections, both answers were right on every engine we track."
Rachel MorenoMarketing Manager, Harborline LifeDigital term life insurer, Ohio
"For the first time I could show which leads came from AI search: 31 quote requests last quarter, mostly from people asking ChatGPT for a local agent. That paid for the service twice over."
David OkaforOwner, Okafor Family Insurance AgencyIndependent agency, Columbus, OH
Share of AI answers, before and after 90 days
21% → 51% average across four engines
| AI engine | Before | After 90 days |
|---|---|---|
| ChatGPT | 22% | 58% |
| Gemini | 15% | 44% |
| Perplexity | 30% | 62% |
| Google AI Overviews | 18% | 40% |
What we check
Four things every AI visibility report covers.
AI visibility monitoring
Your visibility share across AI engines: how often you are mentioned or recommended in ChatGPT, Gemini, Perplexity and Google AI Overviews.
Learn more about AI visibility monitoring →Life insurance brand accuracy
Whether AI gets your prices, cover options, eligibility and claims process right.
Learn more about life insurance brand accuracy →Citations and sources
Which websites and pages AI quotes when it talks about you, and which ones it ignores.
Learn more about AI answer correction services →Resources
Guides and insights on AI search for life insurers.
Plain-language answers to the questions marketing teams ask us most. Free to read, no sign-up.
What Is AI Search Optimization for Insurers?
How life insurers get named and described correctly in ChatGPT, Gemini, Perplexity and AI Overviews, and how it differs from SEO.
Read the pillar guide →What Is AI Visibility Monitoring, and Why Do Life Insurers Need It?
The eight metrics that show whether you are on the AI shortlist, and how to track them month to month.
Read the guide →What Is Life Insurance Brand Accuracy in AI Answers?
The most common AI errors about premiums, eligibility and exam rules, and why AI gets insurance facts wrong.
Read the guide →How Do AI Answer Correction Services Fix What ChatGPT Gets Wrong?
Why no one can edit ChatGPT directly, and the seven-step process for correcting the sources behind it.
Read the guide →What Is Competitor AI Share Analysis, and Who Is AI Recommending Instead of You?
How share of AI answers is calculated, with an example report and five ways to use the results.
Read the guide →What Does a Free AI Visibility Audit Show Life Insurers?
What the free audit covers, how it compares with a self-audit, and what happens after.
Read the checklist →Who we are
Two people you can actually talk to.
Seenbright is a small team. You work with the founders directly, from the first check to every monthly report.
Maximilian Sulegiks
Co-founder, data and technical SEO
Builds every report we send and makes sure ChatGPT, Gemini and Perplexity can read your site, from crawler access to structured data.
FAQ
Fair questions, straight answers.
Do you need access to our systems?
No. The free check and our ongoing work only use public information: what AI engines say about you and the public pages they draw on. We never need logins to your website, CRM or ad accounts.
How is this different from SEO?
SEO helps you rank in a list of links. AI search optimization for insurers is about being named in the one written answer that ChatGPT, Gemini, Perplexity or Google AI Overviews give, and about that answer being correct about you.
What are AI answer correction services?
When an AI engine gets your prices, cover or eligibility wrong, we find the public pages and sources it is drawing on and get them corrected, then re-check the answers until they are right.
What do we get from the free check?
A short report showing how often the main AI engines mention you for common life insurance questions, where the answers about you are wrong, and which competitors appear instead. See what the free AI visibility audit covers.
How do we know it's working?
Our AI visibility monitoring re-runs the same questions every month and reports the change in visibility and accuracy, alongside the visits and leads that came from AI search.
See what AI says about your brand today.
Free, no sales call, and no access to your systems. Your report arrives within two working days.
Get my free AI visibility check