Our process
How we turn one personalised email into a working relationship: we reach the right person, give them a free audit, and show them exactly what to fix.
The Seenbright method
Every step gives the prospect something useful before we ask for anything back.
Step 1
We find the marketing decision-makers at life insurers and independent agencies, and send each one a personalised email that introduces Seenbright and links to our website.
Primary KPI: Positive replies per email delivered
Who we write to
Step 2
We offer a free readability and visibility audit powered by WooRank. Prospects submit their domain through the sign-up form, or simply email us their URL, and an automated bot runs the audit.
Primary KPI: Completed audit sign-ups
Two ways in
Step 3
Once the audit is done, the prospect automatically receives a tailored email that sums up the key findings, the areas to improve, and what each one means for their website's performance.
Primary KPI: Marketing-qualified leads (MQLs)
Qualification criteria: Target-market fit, relevant website issues, and credible potential demand for the service
Report summary
Step 4
We walk the prospect through their audit, explain the issues that matter most, and show how our services address them, with links to our website for more on our expertise and approach.
Primary KPI: Sales-qualified leads (SQLs) and qualified meetings
Success indicator: Prospects agree to discuss their optimisation needs and potential solutions
In the walkthrough
Step 5
We turn the audit findings into a clear optimisation roadmap. Each issue is paired with a practical fix and a measurable goal, so the prospect can see the value of working with us before they commit.
Primary KPI: New customers and attributable revenue
Success indicator: A signed agreement or confirmed purchase
The roadmap
Figures are planning benchmarks for each stage, not results we have achieved yet.
Our lead magnet
The free audit gives a prospect something of real value on day one. It points to clear opportunities in performance, SEO, accessibility and visibility.
It is also the starting point for a personal conversation about what to improve first.
Conversion funnel
Each stage builds trust and moves the right prospects one step closer.
The shape shows the idea, not real conversion rates.
Keyword strategy
These are the searches our buyers make when they are ready to act. Each one has its own landing page on our site, plus a sixth page for the free AI visibility audit.
Keywords in page titles, descriptions, headings and FAQ answers, plus structured data that tells search and AI engines what we offer. Done on this site.
Submit the sitemap to Google Search Console and Bing Webmaster Tools so the pages are crawled.
One in-depth article per keyword, each linking back to the homepage and to the free check.
Guest posts and quotes in insurance marketing publications, so other sites link to us and AI engines cite us.
Track rankings and clicks in Search Console, and run our own AI visibility check on Seenbright every month.
Rankings are never guaranteed. On-page work makes us eligible; content, links and time decide where we land.
Run a free check on your own site and see what the report looks like.